Your data in Platera

Controller and contact

PLATERA LLC, at 112 S Main Ave, STE A PMB 772, Sioux Falls, SD 57104, United States, is responsible for the personal data it receives to operate Platera. Contact hola@platera.mx for privacy questions or rights requests. This is our business address; participating kitchens have their own operating addresses.

Data used to provide the service

Account and contact details: name, email address, phone number and information you provide when registering, signing in or asking for help.

Orders and deliveries: address, selected map location, delivery references and instructions, selected kitchen, dishes, quantities, options, scheduled date and time, amounts and order-status history.

Communications: messages, reviews, support requests and files you choose to send through available features. Do not send passwords, access codes, identity documents or complete card details in messages or delivery notes.

Providers: representative contact information, business details, menus, prices, images, hours and service areas. Payment providers may request tax, identity or banking details through their enabled collection, payout or verification forms.

Technical data: device or browser information, IP address, account or installation identifiers, sessions and records needed for the service's operation, security and notifications.

Location, permissions and sensitive data

If you allow device location access, we use it to help select an address and find coverage. You can also enter an address manually. You can manage location and notification permissions in your device settings.

Features that let you attach files or recordings may request the device resources they need. Granting a permission does not require you to send content. Use only the features and permissions you need.

We do not need your medical history to sell food. Avoid medical or other sensitive information in notes and messages. If you need to ask a kitchen about an allergy, share only what is necessary; that communication may reveal health information. Processing that requires express consent is subject to the mechanisms required by law.

Main and optional purposes

We use necessary data to create and manage accounts, validate access, show coverage, transmit and manage orders, coordinate deliveries, process payments and refunds, handle support, prevent fraud and meet legal obligations.

We also use it to onboard and operate participating businesses. If you request access or information for a city that is not yet available, we use your details to follow up on that request.

Promotional communications are optional. Ask us to stop them at hola@platera.mx or use an unsubscribe link where available. You can still receive necessary communications about orders, your account or a legal obligation.

Payments and technology providers

Platera uses Hyperzod for its ordering platform and related tools, and Stripe for payment flows and, where applicable, provider onboarding and payouts. Information entered in Stripe forms is also subject to Stripe's notices and terms.

We may receive transaction references, amounts, payment or refund status and details needed to reconcile payments or resolve problems. Do not email complete card details or security codes to support.

Hosting, maps, authentication, messaging and notification providers also help operate the service. Their data access must be limited to the purposes of the service they provide and the applicable conditions.

Sharing and international operations

The kitchen receiving your order gets the information needed to prepare and handle it. The delivery operator, including Uber Direct when used, receives information needed for pickup and delivery, such as addresses, contact details and instructions.

We may communicate data to payment and technology providers to deliver the service, and to authorities where legally required. Kitchens and some providers may also have their own obligations and privacy notices.

PLATERA LLC is established in the United States. Providing the service may involve processing or storage in Mexico, the United States or other countries where our providers operate. We apply the obligations and consent mechanisms relevant to each communication or transfer.

We do not offer your personal data for sale. Website and app measurement and advertising are described below.

Website cookies and advertising

The website uses technical storage for its functions. The public website also includes a Meta pixel that may send browsing information to Meta, including viewed pages, IP address and identifiers, to measure campaigns and show advertising related to previous visits. Meta handles that information under its own policies.

You can limit cookies in your browser and manage advertising preferences in your Meta account. These controls are separate from device permissions and promotional emails. Each environment displays its available controls.

Android app measurement

The Platera Android app uses the Meta SDK to report app installations and opens. Meta receives these events with technical information and app, installation or device identifiers, depending on the configuration and available permissions. We use this information to understand app usage and measure our advertising, including installations associated with campaigns.

Meta handles the information it receives under its privacy policy. You can review Meta and device advertising controls or contact hola@platera.mx to exercise your rights. Browser cookie controls alone do not control SDK measurement inside the app.

Retention and deletion

We keep data while needed for the account, service and stated purposes. A deletion request may require restricted retention of certain order and payment records, tax obligations, support cases, fraud-prevention records or claims for applicable legal periods.

When handling your request, we will explain what is deleted, what must be kept, why and the applicable period or criterion. Uninstalling an app does not delete your account or service records.

You can request deletion of your Platera or Platera Proveedores account and associated data without having the app installed. Email hola@platera.mx with the subject "Delete my Platera account" and identify the account and app. Instructions are available at /en/delete-account.

Access, correction, cancellation and objection

You may exercise your ARCO rights, withdraw consent or limit use of your data by emailing hola@platera.mx. Include your name, a reply contact, the relevant account and what you are requesting. For corrections, identify the information to change.

We will verify your identity or authority using information proportionate to the request. Do not email identity documents initially; if needed, we will explain an appropriate channel. We handle requests within applicable legal deadlines and explain any retention or restriction.

For a personal-data protection request in Mexico, you may consult the Secretaría Anticorrupción y Buen Gobierno under its current responsibilities.

Security, age and changes

We maintain administrative, technical and physical safeguards. No service removes every risk. If a breach requires notification, we will notify you as required by law.

Platera is intended for people aged 18 or over. Contact support if you believe a minor has provided information so we can review the case.

We publish updates on this page with their date. Where the law requires an additional notice or fresh consent, we will request it through the relevant channel.